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Web Design Strategy

You could have a world-class product or service, but if people never get to hear about it they will never know it exists.

In order to survive, every company needs to have a competitive edge, so make sure your competitors don’t get their hands on your prospective customers. Follow these five simple tips to increase your business profile and drive your business forward.

1. Use social media

Whether you love or loathe social media this is one phenomenon that you really do need to participate in to maximise your customer base. Most people nowadays have at least one social media account, whether it be with Facebook, Twitter, Pinterest or LinkedIn, so it’s important for you to make sure that your business has a visible presence on one or all of these sites.

Consider instigating online competitions by ‘liking’ and ‘sharing’ a post, for example. This can be an excellent way of attracting new clients who will then forward your company details on to everyone else on their friends list, providing you with excellent publicity.

2. Tempt customers with free offers

Everyone loves a freebie, as can be seen by the huge number of websites which collate and distribute free offers. Whether you choose to provide free samples of an exciting new product, money-off vouchers or heavily discounted prices within a specific time frame, the lure of free or cut-price products and services can be a powerful draw for consumers.

3. Raise your community profile

Taking part in local events, exhibitions and community meetings can be a valuable way of getting your advertising message across to people within your immediate local area. Sponsoring a prize at local shows can be a good way of targeting your audience and you may even be offered free or cut-price advertising in return. Having your business or trade linked with local community events should provide you with a good customer base.

4. Don’t forget printed media

It can be all too easy to forget that not every aspect of our modern world is digital. And printed newspapers, magazines and flyers can be useful for getting your message across and getting your brand noticed. Make sure that all advertising clearly displays your web address; too many business go overboard on graphics and information which can end up obscuring the message you are hoping to promote. Remember to keep it simple for maximum effect.

5. Make use of the experts

It is virtually impossible to beat the services offered by professional digital marketing experts. There are plenty of companies out there vying for your business and many of them could help you to increase your customer base and target your market with great efficiency. Whilst it is perfectly possible to put in the hours and the hard work researching ways to improve sales, it makes sense to employ a company with the knowledge base and skills necessary to provide your business with the most effective marketing solutions.

Make sure you choose a company with experience in your chosen field and don’t be afraid to target several companies in order to find one which will work with you to achieve your desired results.